Pitch Funding

Continental Star FC Celebrate Football Pitch Funding Success £33,000 awarded to Continental Star FC to improve the quality of grass football pitches in Perry Barr, Birmingham.

Continental Star FC has been awarded a grant of £33,000 from the Premier League, The FA and Government’s Football Foundation, to maintain the pitches and playing surfaces.  The £33,000 six-year tapered grant, part of the Foundation’s Grass Pitch Maintenance Fund, will help Continental Star FC to improve the quality of the grass pitches at Holford Drive Community Sports Hub.

The investment was provided following the completion of a pitch inspection using the Football Foundation’s specially developed app, PitchPower, which is a mobile tool used for assessing the quality of grass football pitches. Continental Star FC will now be able to use the grant to complete the maintenance work identified in their PitchPower Assessment Report, which includes applying fertiliser, aeration, seeding and other maintenance practices.

These grants are key to the Foundation’s aim to help create 5,000 more quality pitches before the end of 2024, in line with the FA’s Grassroots Strategy. Alongside its PitchPower assessment tool, the Football Foundation has also created an online grounds keeping community called The Hive to provide expert support and advice to clubs. Anyone in Birmingham can find out more and sign up at https://footballfoundation.org.uk/grass-pitch-improvement

Lincoln Moses MBE, Chairman said: “…we are grateful for the support that the Football Foundation has provided us, especially after the damage done to some of the pitches as a result of an infestation of leather jackets… this fund will go a long way to help the volunteers to maintain the pitches.  In addition, this will mean that the various clubs, players and supporters will continue to enjoy using the pitches for many years to come.”

Robert Sullivan, Chief Executive of the Football Foundation, said: “This grant award to Continental Star FC towards maintaining the pitches is vital for the local community in Perry Barr, Birmingham as they get back to playing football. Our Grass Pitch Maintenance Fund is supporting clubs across the country, helping them enhance and sustain their pitches to improve access to good quality facilities for grassroots players.”  

“This is part of our wider ambition to get more people involved in football, regardless of their background, age or ability. By unlocking the power of pitches, we can help transform the lives of players and strengthen communities through the nation’s favourite game.”  

The Grass Pitch Maintenance Fund provides eligible clubs and leagues with a tapered six-year grant to help them sustain pitches already at a ‘good’ level or higher and enhance pitches that are either considered ‘poor’ or ‘basic’.

The grant comes as part of an investment of more than £16m that has been made available to help clubs prepare for the restart of grassroots football following the COVID-19 pandemic.

The Football Foundation is the UK’s largest sports charity and exists to improve the experience of playing football for everyone, by championing fair access to quality facilities.

United Community Activity Network (UCAN) have teamed up with Birmingham City Council (BCC), LGK in the Community, Holford Drive Community Sports HUB and Continental Star FC for the 8th year running for the annual festive food bank. The project is also supported by some of Birmingham’s largest food distributors to lift the cities festive spirits and offer the needy an opportunity to join in with the festive food bank. This year has been difficult for many of us with the unstable climate and constant change in restrictions. The pandemic has changed the way we live and work but has also had a massive impact on the food poverty issue in the city.

A special thanks goes out to Diane, Becky and the numerous volunteers who gave up their time to ensure that the various organisations/ charities received their food parcels and toys. 

Continental Star’s Diane Sawyers is finally acknowledge for her contribution to grassroots football over the years.  “… it is a well deserved award… so many young people have benefitted from her involvement over the years.” Lincoln.  “She has stood out in a male dominated arena, ensuring that things get done…”  Gary.  “…Diane is always prepared to lead by example… “ Keith.  “…she is an example of what can be achieved, if you’re determined enough.”  Becky.

Well done, Di

Some of the youths at The Hub before lockdown enjoying the KICKS programme.

Commissioning Brief 


Established in September 2013 (charitable arm) for the benefit of citizen’s residing in Perry Barr and the surrounding area, Holford Drive Community Sports Hub (HDCSH) has been delivering a range of community, health and recreation activities and aiding the development of young people, through sport & recreation activities and services to develop their skills, capacities and capabilities to enable them to participate maturely and responsibly within society.

Development Necessity

During our 6-plus years of delivery, in addition to our ‘objects’, we have developed the following additional delivery objects:

  • Holiday Activity Schemes for children & young people
  • A venue for cultural events from many diaspora
  • The ability of being able to contribute to the Commonwealth Games as a training venue
  • Foodbank / food distribution provision
  • Youth diversion, development, mentoring and support.

Recognising the need to adapt to changing service delivery opportunities/needs, in June and July 2019, Trustees met with sports and community support & development practitioners and the National Lottery Community Fund local officer to gain advice on how HDCSH could ‘adapt’ in order to be ‘fit for delivery purpose’ over the next 3 – 5 years.  As part of the process a Trustee and stakeholder away day was held, a SWOT analysis and an organisational strength checker were undertaken to ascertain where we are as a charity and where we need to be going forward in order to provide the best service provision we can for our beneficiaries.

This exercise identified that HDCSH badly needed a new development plan funding and forward strategy.

The Holford Drive Community Sports Hub went on to secure a National Lottery Community Fund Development Grant, to undertake a variety of development-linked activities, one being the drafting of a Development Plan including a strategic action plan covering the period: 1st February 2021 – 31st January 2024.

The Development Plan should cover the following areas:

  • Organisational health-check
  • Overview of delivery to date in-line with CIC and Charitable ‘objects’
  • SWOT analysis
  • Covid-19 impact
  • Staff needs analysis
  • Funding strategy
  • 12 – 24 – 36 month and beyond, costed action plan.

Application process:

If you would like to apply for this commission/tender opportunity, please submit and expression of interest/tender, explaining your experience of development planning, approach, methodology, costs and details of referees, in no more than 1,500 words.


  • Call for tenders – Monday 19th October to Friday 23rd October 2020 (strict deadline!).
  • Tenders will be assessed and commission awarded during week commencing 26th – 30th October 2020.
  • Proposed Start Date: – on or prior to 2nd November 2020.
  • Proposed End Date: – on or prior to Friday 29th January 2021.
  • Confirmation of the budget is available upon request. Payment terms are as follows: 1/3rd up front, a further 1/3rd on the production of an agreed first draft, the final 1/3rd once the Management Committee have received and are satisfied with the final draft.

Please return to:

Lincoln Moses MBE, Chairman

Holford Drive Community Sports Hub,

101 Holford Drive,

Perry Barr


B42 2TU

0121 356 0622

07773 321568

Or electronically to:


Thank you for your consideration.

Lincoln Moses MBE on behalf of the Board of Trustees